The Anglo-Zulu sonic poet is excited to announce the release of the quarantine-style official music video for her song Wish You Were Here, on Africa Freedom Day 2020 at 20:00.
WYWH is the final track of ALT. FRQNC, the EP DemiMa released late last year. The video was shot mostly at DemiMa’s home in Durban by emerging talent, Khevyn Ibrahim, a Malian Londoner. A fitting concept in the current global lockdown, the visuals depict DemiMa in isolation, longing for the presence of her loved ones to share the vibrancy of her natural environment.
“I didn’t know how relevant this song would be when writing it last year. We can all relate and wish our loved ones were with us at this time. Khevyn and I shot the music video at home, quarantine-style, and he used his drone to capture Durban’s natural beauty,” says DemiMa.
The video is awash with colour, red and pink flowers, green and orange palm trees, the Ocean with a golden Sunrise and a fleeting feature from a snow-white and ginger cat with piercing eyes. DemiMa heightens the energy of the environment dressed in London’s Charli Cohen’s unique designs.
Khevyn shot with a Canon 5D Mark iii and DJI Mavic Air drone. On his first trip to South Africa, he found working with DemiMa in the coastal Durban setting, inspiring.
“It felt very soulful to travel to kwaZulu for the first time and then to shoot a music video with DemiMa at her home. Her music deserves to be heard by many ears.”
A 15-minute collection of bold, innovative sounds, ALT. FRQNC is a vivid conceptual journey through DemiMa’s urban metropolis, her love for nature and Zulu heritage.
See the official video for WYWH on YouTube – video goes live at 20:00 GMT on 25.05.20
Connect with @itsDemiMa on Instagram and Twitter
Contact: itsdemima@gmail.com +27 67 853 1403 / + 44 7592 694514
Notes:
Made with the support of ARTS COUNCIL ENGLAND, ALT FRQNC features DemDrums and Lorenz Okello with a mix by Morgan Spacek.
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